Personal Care
A Successful Personal Care Product Cannot Happen Without a Successful Fragrance
Fragranced Personal Care Products Are as Old as Civilization
Humans have made products that cleanse, wash and care for the body for millennia. While we have come a long way, especially with regards to product development and manufacturing, your consumers’ expectations for high quality fragrances in personal care products has multiplied exponentially.
We can imagine that plant extracts and essential oils played similar roles in these ancient recipes as perfume does in modern day personal care products: to cover the smell of the base formulation and deliver emotional benefits. Today, the Perfumers and Fragrance Development Managers (FDMs) at Eurofragance must still address these two challenges, but luckily for your consumers we have a broad palette of raw materials to create fragrances from. Whatever personal care segment you’re in, we have the perfume and technical expertise to help you market personal care products of the highest quality, formulated with top-of-the-line fragrances. At Eurofragance, we have been designing fragrances for personal care products from head to toe for more than thirty years. The expertise our Perfumers have amassed over time combined with their innate passion for fragrance creation make them perfectly suited to design the most appropriate perfume for your sensual shampoo, caring face cream, delicate deodorant or soothing shower gel. You can also count on our fragrance evaluators who bring olfactive know-how and solution-oriented creativity to the party while our Marketing experts have valuable insights to share—internally and externally—on consumer habits, competitive landscape and cultural preferences.
Hair Care
Hair Care
You Won’t Get Gray Hairs Working With the Eurofragance Teams
Straight, curly, black, blond, fine or voluminous, we love all types of hair and creating fragrances for products that wash, treat, condition, style and color your consumers’ coiffures. We’ve been doing so for clients for over three decades, relying on deep expertise from our local in-market teams.
Hair has a characteristic all its own. It is part of our body, yet grows outside it. It frames our face, declares who we are and is often used as a fashion statement, a beauty “accessory.” Because your consumers pay great attention caring for their hair, we are excessively attentive when it comes to fragrancing shampoos, conditioners, styling and coloration products. The Marketing professionals and Fragrance Development Managers (FDMs) you will be working with at Eurofragance will tackle your projects strategically and creatively. The objective is to totally satisfy your consumers’ needs and desires when it comes to hair care perfumes. We feel confident we can achieve this, so you’ll keep your gray hairs in check.
Shampoos and Conditioners
Creating Perfumes for Products That Help Define Your Consumers
In developing the perfume portfolio for your shampoo brand, ask yourself if you want the same fragrance in all variants, or just in some, or a different scent for each variant. We are ready to discuss such questions and are impatient to create wonderful shampoo, conditioner and mask perfumes for you.
While it is critical to understand the competitive environment in all personal care categories and segments, this is one where Perfumers and FDMs need to show extensive breadth and depth of knowledge. The professionals in our creative teams exhibit both. They are familiar with the latest trends, just like they know the “special” ingredients in our palette that your brand users are most likely to love in their shampoo fragrance. If your brands are distributed in several countries, we can offer you our consulting and perfume evaluation services to establish if the same fragrance will be successful across borders or if perfume adjustments should be envisaged.
We’re color inclusive; we love to fragrance products for all hair types
Styling and Coloration
Look, Texture, Color, Feel and, of Course, Fragrance
We evaluate and develop fragrances; we don’t judge hairstyles. Not only do we respect all your consumers’ preferred hair styles, but we are also happy to propose the most appropriate fragrance for your styling gels, sprays, creams, aerosols…
While this is one of the segments with the most fun and crazy products, we take it seriously when it comes to designing the fragrance of your different product offerings—even if we also like to have fun. Eurofragance Perfumers have a few tricks up their sleeves they would be delighted to apply to your briefs in this hair care segment. They also have technical know-how in fragrancing coloration products. Because coloration products often have challenging base formulas to perfume, we have assigned dedicated experts to work on such briefs. Whether you’re looking to fragrance an eccentric styling wax targeted at teenagers, or a deluxe coloration formula that hides gray hairs, we are game and ready to win your consumers’ hearts.
Body Care
So Many Body Care Products, so Many Fragrances, so Little Time (Unfortunately)
We’re well aware that this category of products is huge—so many segments, competitors, variants, SKUs… Fortunately, we have valuable perfume creation experience to share with you in this exciting universe of cosmetics, lotions, creams, antiperspirants and more.
There are Perfumers at Eurofragance who have spent a great deal of their career fragrancing body care products. They will bring to your project the perfect balance of creativity, technicality and passion—with maybe a touch more of the latter. We know how intimate a relationship your consumers develop with their body care products, so it is out of the question to disappoint them. The right fragrance should heighten the product experience your consumers entertain with their face cream, sunscreen, deodorant or body lotion. We are pretty sure that if your consumers are happy, and repeat their purchase again and again, you will be pleased too, which in turn will delight us.
Skin Care
It’s Not Just About Looking Good, It’s Also About Smelling Great
This segment, which promises eternal beauty and everlasting youth, is rich with daily habits and rituals. It’s called “skin care,” but it is also about nourishing, protecting and loving our skin. Products that fulfill such important functions are entitled to carefully crafted and delicately dosed perfumes.
We all remember the smell of our mother’s skin, but truth be told it was probably her face cream (when it wasn’t her fine fragrance). Perfumes in skin care products are also extremely evocative for those who use them. If your body lotion promises skin hydration, or your sunscreen skin protection, or your anti-ageing serum younger looking skin, we know what fragrances will support such claims. Aside from suggesting “care,” the olfactive message that many of these products must convey is “beauty.” Many of your cosmetic products are intended to make your consumers dream; we just want to make sure their dreams are beautiful.
More than ever, consumers count on familiar scents for reassurance and to relive blissful moments of their life
Antiperspirant / Deodorant
An Introduction to Fragrance for Many of Your Consumers
We, like AP/Deo products aren’t big fans of unpleasant odors. At Eurofragance we design scents for products that control sweat and products that offer your consumers refreshing fragrance benefits. With our help, they will feel confident and attractive in all situations.
Whether sweating is mainly triggered by heat, effort or stress, your brand users can basically count on two remedies: an antiperspirant or a deodorant, or possibly, a 2-in-1 product. We’re ready to work on any format, but thanks to our extensive experience in fine fragrances, we have pertinent know-how that we can easily transfer to the deodorant segment. For many young men and women, body sprays and body mists, respectively represent their first foray into the world of fragrances. You can propose fabulous perfumes to your consumers at a price that won’t make them sweat it. Why not get them accustomed to the beautiful scents of Eurofragance as early as possible?
Body Wash
Our Skin, Deserves the Best Products, Preferably With the Best Perfumes
The history of surfactants goes back almost five thousand years, but the basic chemical formula of soap remains pretty much unchanged. What has changed for this miracle product are the production methods, formats, associated benefits and breadth of fragrance possibilities.
Whether you produce a solid soap bar, shower gel or liquid hand soap, we are eager to develop fragrances for your brands. We can create scents that will not only differentiate you from your competitors, but that will also reinforce your product’s claim. We know what a moisturizing bar should smell like versus a liquid sanitizing soap—and we know how to communicate such claims olfactively. Furthermore, the in-house Technical Experts at Eurofragance have developed proprietary technologies against certain foul odors. Our EuroBrisko™ malodor coverage technology, which is easily incorporated into any soap’s fragrance formula, is efficacious in removing the smell of onion, garlic and raw fish on hands.
Soap Bar
In Praise of the Lonely Soap Bar
The history of hygiene owes a lot to the city of Aleppo and its eponymous soap. Early Levantine craftsmen set in motion a concept—washing and cleaning—that would spread across the world. Presently, Eurofragance works with manufacturers large and small to fragrance this indispensable household staple.
Rare are the households, in any market, that don’t have some kind of soap bar on hand. Your consumers probably expect particular properties when it comes to buying a bar of soap: antibacterial, sanitizing, moisturizing, cosmetic and many more. Irrespective of the sought-after desired benefits, our Creative Teams can propose a range of perfumes to support your brand’s promise. When it comes to beauty soap bars, the olfactive possibilities are endless, from classic sandalwood to evocative gourmand desserts, not to mention classic oriental scents. We love soap bars, and we love you, so don’t forget to wash your hands!
Recently, we’ve noted that solid soap formats are gaining market share among premium and mass-market brands.
Fanny Meunier
Global Category Manager Personal Care and Fine Fragrance
Shower Gel
The Product Segment Where Great Fragrances Rule the Show
If the soap bar goes back over one thousand years, the inventions of the shower gel, body wash and liquid soap are much more recent. It doesn’t matter how you label your non-solid soap, in all case, we will assign creative and talented fragrance designers to your project.
The range of product offerings in this segment is extremely broad and so are the different claims that can accompany each variant. It is also a segment subject to the latest conceptual trends as well as, and quite often, to the influence of successful fine fragrances of the moment. Consumer preferences for shower gels, liquid soaps and shower creams are also dependent on the consumer you wish to target; gender, age and cultural background all play a role in how we can meet their perfume expectations. If interested, our Marketing Managers can help you navigate through this competitive and dynamic landscape.