Air Care
Beautiful Scents to Embellish Your Consumers’ Homes
Air Care Fragrances Allow Your Consumers to Create Their Ideal Home Ambience
The fragrances we develop for your air care products enable your consumers to create, in their homes, a world that feels safe and comfortable, and reflects their personality and aspirations. We love the idea that our scents embellish so many homes across the planet.
Eurofragance Perfumers are called upon to create perfumes for air freshening and home fragrancing devices from the Middle East to North America, and innumerable markets in between. Our fragrance creators are particularly sensitive to local preferences, cultural traditions and favored formats in each market. With a few exceptions, this is a category where you think local and… act local. For every country, the Marketing and Development Teams are already familiar with the country’s age-old traditions, favorite foods, surrounding natural environment in order to offer your consumers the very best in-home fragrance experience. We create air care scents for some of the top selling formats, including scented candles, reed diffusers, plug-ins and bakhoor. Gels, membranes and wax melts are also carriers we develop fragrances for. The format preference depends on cultural habits as well as on special occasions, such as incense for a religious holiday, a candle for a Christmas atmosphere. Then there is the question of space. What room will the in-home fragrance be used in, with what desired effect. One size, one perfume does not fill all in this category.
Bakhoor
Bakhoor
The Smell of Special Occasions and Celebratory Events
Being part of your consumers’ special occasions thanks to the bakhoor fragrances we create fills us with pride at Eurofragance. With years of locally-acquired experience under their belt, the Perfumers and Fragrance Development Managers (FDMs) in our Dubai Creative Center are set to tackle your bakhoor briefs.
Eurofragance Perfumers develop fragranced bakhoor incense wood chips for all occasions from everyday enjoyment to special occasions. For instance, to honor guests, mark a wedding or observe a holiday. We know that bakhoor is also used on more everyday occasions to perfume the home. The ingredients we use are ideal to deliver intense, extremely long-lasting scents to your living space. Eurofragance can also recommend bakhoor that efficaciously neutralizes tenacious cooking and tobacco malodors. The team is also open to discussing the inclusion of specific ingredients you feel will appeal to your brand users. Bakhoor has been around since ancestral times, but much remains to be explored creatively in this timeless air care segment.
Bakhoor Scented Wood Chips
A Natural Ingredient and Tradition That Olfactively Defines the Arab World
Oud, produced by agarwood, has been used for thousands of years in the Arab world to produce perfumes and bakhoor, scented woodchips burned as incense. Today, Eurofragance is a leader in developing bakhoor fragrances that can be traditional or reinterpreted with a modern twist.
Before many western world fragrance houses showed any interest in the perfume traditions of North Africa and the Arabian Peninsula, we were on the ground, in the Middle East learning, creating and commercing in fragrances for the region, from attars to incense. Now, Eurofragance is established as a key player across all product segments that carry Middle Eastern perfumes. While the inclusion of certain raw materials will result in a premium product, we are confident that we can positively surprise you and your consumers with bakhoor formulated with a blend of outstanding natural and synthetic ingredients. Let’s meet to evaluate some of our creations and let your nose be the judge.
Candles and Incense
It’s a Bright Idea to Have Scented Candles in Your Product Portfolio
There is always something a little bit special about lighting a stick of incense or a scented candle. When your consumers light a candle it is often to celebrate something; we believe that fragrance should be part of this significant moment for them.
The use of incense or candles in celebrations large and small has been part of diverse cultural heritages for centuries. They play an integral role in religious celebrations in certain cultures across the planet; they participate in creating a welcoming atmosphere at family gatherings; they instantly decorate a room olfactively for a party among friends. Lighting a candle can also mark a more solemn occasion. Whatever the occasion or celebration, fragrances make all the difference at these times. The Development Teams at Eurofragance truly love this category of products because so much is possible creatively, the emotional associations so strong and because it allows their fragrances to shine a little brighter.
Scented Candles
The Magical Home Fragrancing Item
At Eurofragance, we feel that a perfectly fragranced candle can deliver beauty, serenity, a moment of escape filled with powerful emotions. In-house Perfumers love this format because almost everything is possible when considering a concept and its fragrance interpretation.
When your consumers decide to light a scented candle, it is never an insignificant or trivial moment for them; it is an act that requires engagement. This is where the scents we create play a key role; you can promise your consumers a moment of relaxation, contemplation or fulfillment. Additionally, you can invite your brand users to travel in time and/or space. Fragrances can transport your consumers to the seaside, a cherry orchard, grand-mother’s kitchen or that holiday celebration that is still too far away. The Dream Makers at Eurofragance, also known as Perfumers, have the magical creativity and technical knowhow to enchant your consumers and make their wishes come true.
In the United States, scented candles generate greater sales than men’s fragrance<
Wax Melts
Candlelight Atmosphere and Fragrance Without Fire or Smoke
If your product portfolio includes scented candles, than wax melts are a logical line extension. The advantages of wax melts over candles are numerous for you and your consumers. So next time you trust us with a scented candle brief, allow the Eurofragance Development Teams to explore wax melts too.
Wax melts offer your consumers more fragrance intensity (two to three times more than candles) over a longer period of time (four to five times more burn time than a candle).The Perfumers at Eurofragance can design scents for wax melts across pretty much all olfactive families, giving you and your consumers a range of perfumes to choose from. Your consumers can also have fun customizing their fragrance experience by mixing pieces of wax with different scents. Finally, wax melts are safe as they only require a low wattage light bulb to heat the wax in the electric wax melt warmer. There’s no flame, smoke or soot.
Air Freshener Sprays
There is no Escaping These Extremely Functional and Efficacious Air Freshener Formats
Candles and reed diffusers are often decorative air fresheners that can be left on display. On the other hand, your consumers rely also on aerosol and pump spray air fresheners that are pulled out of the cupboard when the circumstance demands effectiveness and fast action.
When your consumers spray a room deodorizer in their living quarters it is just as much about cleaning the atmosphere as perfuming it. A good fragrance, like the ones Eurofragance can design for your brand, will mask an embarrassing bathroom odor with scented freshness. But aerosols and pump sprays can freshen up other living spaces such as a living room, bedroom, kitchen or car. Our Perfumers and FDMs can develop scents that are specific for each room, benefit or fragranced atmosphere you wish for. Our creative teams are happy to work with you to design the right fragrance, for the right space, for your consumers’ lives.
Aerosols and Pump Sprays
An Indispensable Format That Is Now Greener Than Ever
The Development Team at Eurofragance is happy to work with you on the creation of fragrances for your brands in these two popular formats. It’s worth noting that pump sprays, and now aerosols allow for interesting eco-friendly claims.
Nowadays, it is possible to formulate your aerosol with environmentally respectful gases and fragrances. Pump sprays, of course, have no propellant and their fragrance can also be created with naturally derived perfumery ingredients. This means that these two formats can carry eco-friendly claims, if this is of interest to your consumers. Whatever you decide, Eurofragance Perfumers have an extended palette of natural ingredients, but synthetic raw materials are an interesting option too, as they avoid depletion of natural resources. Either way, we will satisfy your most demanding requests. Finally, you might want to consider our EuroPure™ technology that efficaciously fights tobacco malodors and can be easily integrated into your aerosol or pump spray brand.
Liquid Air Fresheners
Great Home Fragrancing Options That are Hassle-Free for Your Consumers
Reed diffusers and plug-in air fresheners have a few things in common. By designing decorative diffusers, these two formats have become increasingly trendy, but fragrance remains their raison d’être. The right perfume—the one your consumer will fall in love with—is everything in this segment.
Reed diffusers and plug-ins offer your consumers several advantages. They require low involvement; you just let them do their job for days and days—there is nothing to worry about. Reed diffusers require absolutely zero energy, while electric plug-ins use very little electricity. In the case of plug-in air fresheners, the fragrance is heated up and released into the air. For reed diffusers, the essential oil (or fragrance) rises by capillarity through the reeds before diffusing into your consumers’ living space. We would be happy to have you smell some of our recent creations that answer today’s trends and your brand users’ greatest expectations.
Reed diffusers are continuing their rapid… diffusion around the globe
Reed Diffusers
The Trendiest Home Fragrancing System
The principle of keeping things simple certainly applies to reed diffusers. They are simple to manufacture, offer a range of possibilities when it comes to fragrance and price, and they are, in many markets, all the rage. The only challenge is creating the fragrance, but we’re here to help.
Marketed at first as an upscale home fragrancing device, reed diffusers are now available in prestigious stores as well as mass market outlets. They are also extremely effective at diffusing fragrance while remaining safe (no flame) and environmentally friendly (natural, recyclable materials, no smoke). Even though they are beautifully low-tech, they offer your consumer a strong, long-lasting fragrance experience. With reed diffusers, the perfume possibilities are incredible and Eurofragance Perfumers have the expertise to adapt their fragrances in different base solutions (e.g., with or without alcohol) and develop scents in-line with the preferences of your market at the price you desire.
Plug-in Air Freshener
The Home Fragrancing Device That (Almost) Never Quits
Cheap looking devices with poorly formulated perfumes are out! Plug-in air fresheners have become stylish and their fragrances trendy. Perfumers at Eurofragance can design scents for plug-ins that last up to 45 days with no loss of intensity over time.
Our in-house Development Teams will work hand-in-hand with you to design fragrances that will delight your consumers. The perfume can be a straightforward aromatic essential oil, a combination of evocative fruits and flowers, or more conceptual, such as an exotic escape or the smell of clean linen. Plug-ins act as air fresheners, but and can also have odor-masking properties which can be attained with the right fragrance. An added plus for you, is that you can build brand loyalty by offering consumers refills of their favorite scent. And why not allow them to enjoy an air freshener on the go? We also design exciting fragrances for plug-ins to be used in cars.